Last updated on March 8th, 2023 at 09:20 pm
Social media has become an essential tool for businesses and individuals alike in terms of building relationships, increasing brand awareness, and expanding reach.
It has become a powerful platform for content marketing, as it provides a great opportunity to reach potential customers and draw them to your website with engaging content. In this article, we will explore the different types of social media content marketing that can be used to drive traffic from social media.
Benefits of Social Media Content Marketing
Social media provides an effective way to reach customers and build relationships with them. Through social media, you can have direct contact with your customers and engage in meaningful conversations. Additionally, content posted to social media is often shared, resulting in increased exposure and traffic to your website.
Increasingly, social media now provides avenues for businesses to directly market their products to customers without having to go through an advertising agency or marketing firm. That’s not to say that those tools aren’t useful, but social media can be thought of as an additional layer of your company.
But social media doesn’t work like Google. The types of content that Google likes aren’t necessarily the same types of content that performs well on social media. Blog posts work really well and can be SEO-optimized specifically for Google while the same content may flop on Facebook.
Popular Types of Social Media Content
There are many types of content that can be used on social media to increase traffic. These include video clips, images, blog posts, infographics, polls and surveys, live streams, and more. Videos are especially popular, as they tend to be more engaging and shareable than other types of content. Additionally, images, polls and surveys, and live streams can all be heavily shared, resulting in increased traffic. Blog posts generally don’t do as well.
There are really 5 types of content that really do well on social media. Let’s take a look at them.
Video clips are incredibly engaging on social media, especially video clips that are short. People who are scrolling & sharing don’t necessarily have the mindset in that moment to watch a full-length video so being clear and concise is key.
Videos also give you a chance to speak with a narrated voice directly to your potential customers. They don’t have to read anything which makes this type of content different than anything else they stumble upon while scrolling through their feed.
Images are also very engaging on social media. Images with overlayed text perform well especially if you’re attempting to get an emotional reaction from your followers.
Your images should be unique. Don’t steal images from other websites and make sure you get good professional images that won’t get you in trouble.
Infographics are another great way to get a lot of information to a visitor without forcing them to read an entire blog post or sales pitch.
Infographics are popular in political ads, product comparisons, and many other types of marketing efforts.
Infographics can take some time to generate and get them looking good, but it’s worth the effort as they can go viral easier than many other types of content.
Polls & Surveys
Polls & surveys are, by their very nature, highly engaging. People have to click and choose and think once they start filling one out.
Polls & surveys also give you an opportunity to capture an email address before letting users see the results which can really help with your email marketing efforts.
Live streams are relatively new and while a lot of folks think they’re limited to platforms such as Twitch or YouTube, other social media sites also have them. And they can be incredibly effective.
I have a client who makes over 90% of her sales during Facebook live streams. She does them consistently 2 or 3 times every week around the same time in the evening. Her schedule is based on when she knows her customers are likely to be online and she goes out of her way promote her live streams for maximum viewership.
A good live stream allows you to speak directly to your customers or potential customers in real time. This makes it one of the most engaging types of social media content if not the most engaging of them all.
Strategies for Creating Engaging Content
When creating content for social media, it’s important to ensure it’s engaging and relevant to your target audience. Additionally, it’s important to make sure that your content is well-crafted and free of errors. Additionally, it’s important to create content that is targeted to your niche audience and utilizes platforms effectively.
You should also take into account the social media platform that you’re using. One piece of content such as a meme-style image might be really well suited for Twitter, while a short video clip might be better for Facebook.
Finally, it’s important to be consistent with your content and post regularly to ensure your audience is engaged. Social media algorithms favor those who post regularly rather than those who do so rarely or sporadically.
Examples of Successful Social Media Content
One of the most successful examples of social media content is a short video clip featuring the company’s product. This type of content allows the company to showcase their product in an engaging way, while also highlighting the benefits of the product.
Infographics showing how your product compares to the competition are also highly beneficial and can drive traffic & sales.
Additionally, polls and surveys, and live streams are all great examples of content that can be used to drive traffic from social media. You could run a survey on how to improve your product or you can do a live stream and sell your products in real time.
Social Media Content Marketing: Final Thoughts
Using social media for content marketing can be an effective way to reach potential customers and drive traffic to your website. There are many types of content that can be used to achieve this goal, including videos, images, blog posts, infographics, polls and surveys, and live streams.
To ensure your content is engaging and effective, it’s important to create content that is targeted to your target audience, and ensure it is well-crafted and free of errors. Additionally, it’s important to post consistently to ensure your audience remains engaged.
In conclusion, using social media for content marketing can be a powerful tool for increasing traffic to your website. There are many types of content that can be used to reach your target audience, and it’s important to create content that is engaging and relevant. By doing so, you can effectively reach potential customers and draw them to your website.